Your Words Matter.
Make them matter to your audience, too.
We shape your message and your mission into content that people care about.
INFORM MINDS, INSPIRE HEARTS, AND IGNITE ACTION.
“Nothing in the world…has as much power as a word.”
— Emily Dickinson
ABOUT
Long before she could spell, Words Matter founder and CEO Dawn Rachelle Kotapish was enchanted by the written word. Since then, she has devoted her career to studying the craft of writing and how words have the power to clarify, captivate, and compel change.
A published author and seasoned expert in results-driven content strategy and creation, Dawn has served the commercial sector and helped mission-driven not-for-profits collectively raise $1 billion to date in support of humanitarian aid, sustainable development, and higher education.
Dawn holds a Master of Arts degree in literature and writing from Harvard University.
“Language… is by nature magical.”
—Owen Barfield
Services
The most scintillating story is wasted if it’s not the right one. And the most seamless campaign falls flat without the right audience. Words Matter helps you articulate your core values and identify optimal channels for reaching your target audience, aligning your mission, budget, and strategic objectives.
Content Creation
Original custom-made content to captivate your audience and champion your strategic goals
Thought Leadership
We help you glean your hard-won knowledge and experience for content that will inspire your current stakeholders and attract new ones.
Ghostwriting
Words Matter will help organize your ideas and calibrate your voice to broaden your reach while freeing up your time for other things.
Editorial Consulting
Need a second pair of eyes? Whether you are stuck in the middle of your first draft or polishing your final, Words Matter lends the objectivity and expertise you need to finish the job with aplomb.

















