Your Words Matter.
The Right Words
Matter More.
We help brands and change-makers craft content to ignite action.
Because the right words don’t just tell your story—they inspire people to join it.
Words Matter Inc. founder Dawn Rachelle Kotapish is a published author and seasoned expert in mission-driven content strategy and creation. Dawn has helped top-tier industry brands and leaders captivate and grow audiences while empowering leading nonprofits to collectively raise $1 billion for higher education and humanitarian aid. She holds a master’s degree in literature and writing from Harvard University.
From Ink to Impact
We partner with brands, change-makers, and visionaries like to you to craft compelling, customized content that moves audiences from curiosity to commitment.
The words you choose shape perception, inspire emotion, and define your place in the conversation. That’s why we’re here — to make sure every word works as hard as you do.
We create brand storytelling that builds trust, mission-driven content that rallies support, and thought leadership that builds visibility. Partner with us and make your words credible, quotable, and unforgettable.
Make Your Message Memorable
What’s the difference between being noticed and being ignored? Clarity, emotional resonance, and authenticity. We ensure your message:
Sparks curiosity so people want to hear more.
Builds trust so people believe in you.
Inspires action so people join you.
We make sure your message not only reaches people—it moves them to act.
Ready to ignite action? Let’s shape a plan.
Start the Conversation
Want a quick win? Start with an editorial audit. Have a big idea brewing? We’ll collaborate or write it for you. Here’s how we work:
We Listen, Distill, Create, Improve, Amplify.
We provide a practical roadmap and measurable milestones—so you always know what’s next and why it matters.
We’ll help you say the right thing, the right way, at the right time.
Customized Content
Define the conversation.
We give you articles, reports, web copy, campaigns, social media, white papers, scripts—you name it. All informed by customized on-brand strategy that brings your mission or brand to life.
Thought Leadership
Plant your flag.
Make your message credible, quotable, and unforgettable.
We give you point-of-view platforms, cornerstone pieces, and executive bylines that position you as an industry leader.
Co-Creation
Your ideas, our words.
We collaborate closely to capture your voice and deliver polished work—from keynote scripts and op-eds to books, briefs, and beyond.
Editorial Expertise
Elevate your message.
Diagnose what’s working, fix what isn’t. We audit voice, narrative, and structure—then refine for clarity, consistency, and impact.
“Nothing in the world…has as much power as a word.”
—Emily Dickinson
